We invested heavily in understanding what adventure racing and adventure racers are all about. From desk research and one-to-one interviews, through to members of our team taking part in a Quest Adventure Race, it was vital that we developed a deep understanding of the product, the participants and the motivation for embarking on these challenges.
We combined this research with an ambition to deliver a world-class mass participation adventure brand.
“Atomic Sport have delivered a world-class brand identity and tone of voice for Quest and continue to be an important part of the Quest story as we grow the business on a number of fronts.”
Oliver Kirwan, Head of Commercial and Marketing, Quest
As part of the initial brand development project, Atomic Sport delivered a new brand mark, visual identity design, tone of voice, website and content development with brand ambassadors Alastair and Jonny Brownlee. We continue to work closely with the senior management team at Quest as they launch new races in new locations in 2017 and beyond.