As with all projects we work on, planning is a key element of the service we provide the FAI. Taking a look at the season ahead and beyond, we identify the key areas of opportunity and plan to maximise those areas.
With any professional football team, player access is always a challenge as players have limited time with their national team, finding a way to work with the players within strict time frames to develop compelling content has been a central part of our approach to promoting the national team.
“Atomic Sport have helped the FAI deliver targeted and effective marketing campaigns that have seen us grow our season ticket sales considerably over the last three seasons.”
Eavan Mulligan, Ticketing and Business Development Manager, Football Association of Ireland
Season Ticket sales are a key driver for any team sports organisation, we’ve worked closely with the FAI in the last three years to deliver huge growth in the number of season ticket sales, by delivering multi-platform campaigns and content that engages fans most likely to benefit from a season ticket. Microsites, digital, social and podcasts – we’ve created plans and content to deliver the most impact to the country’s football fans.