May 19 2020 
Win a free rebrand for your sports organisation
Almost every aspect of the economy has been impacted by the COVID-19 crisis, and sport is no different. While the appetite for sport remains, sports b […]
Sep 04 2018 
Sell Your Sponsorship Like a Tech Company.
How would Google approach the task of selling sponsorship? Or Salesforce, or Microsoft, or IBM? Or better still, a silicon valley start-up on the cusp […]
Aug 02 2018 
Be the Best in the World at… Something.
The team you represent could be league champions, national champions or even world champions. They’ve found some form of competitive advantage over th […]
Mar 27 2018 
Sponsors want to find you. Not the other way around.
Think about the last time one of your colleagues and friends boasted about a time they were sold something.
“The sales guy was amazing and convinced […]Feb 27 2018 
Getting past the gatekeeper.
“Get me in the room with the right person and I can close the deal”, a common belief amongst the naturally outgoing and confident people tasked with s […]
Jan 30 2018 
Sponsors have endless cash. They just don’t want to give it to you.
How does £53 million sound?
It sounds great, right?
And that’s just the annual fee. As part of a seven-year agreement.
That’s £371 million in total […]
Patrick Murphy
Patrick Murphy has created 6 entries
