We help rights
holders
standout in the
sponsorship
market.

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We help rights holders understand their true value, communicate their real strengths and find better ways to engage with potential sponsors.

Major rights holders engage with us when they are ready to reinvigorate their approach to sponsorship.

Read The Rights Holder Manifesto

Our Clients

We help these sports organisations, amongst others, engage with fans, followers, customers and sponsors.

Our Work

Long-term commercial and sponsorship success of our clients is the priority across all of our work.

  • European Tour

    Building a global sponsorship community

  • Our work for Leinster Rugby

    Leinster Rugby

    Sponsorship, brand and marketing planning

  • Our work for Rory McIlroy

    Rory McIlroy

    Personal brand and partnership proposition

  • Our work for Quest

    Quest

    Brand development & plan for international expansion

Our People

Our senior people combine their expertise and experience to help rights holders plan for and deliver commercial success.

Meet the team
Patrick Murphy Atomic Sport

P Patrick Murphy

Director of Sport

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Patrick Murphy Atomic Sport

Patrick Murphy

Director of Sport

Patrick leads the team at Atomic Sport and for the last five years has worked closely with senior leadership teams at Leinster Rugby, European Tour, FAI, Norseman, Rory McIlroy and Horse Racing Ireland on determining brand and marketing strategy, and delivering creative solutions to challenges across ticket sales, sponsorship and fan engagement. In his free time, he’s a keen golfer, cyclist and triathlete. A graduate of International Marketing and Japanese from Dublin City University, Patrick has over 10 years’ experience working for and with major brands such as Paddy Power, Nike, Apple and Dell.
Stephen Quinn

S Stephen Quinn

Group Managing Director

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Stephen Quinn

Stephen Quinn

Group Managing Director

After years of working with leading ad agencies in Ireland, Australia and the U.S., Stephen wanted more. So in 1999, he returned to Ireland and set up Atomic, acting as Creative Director until 2013. He co-founded Atomic Sport in 2012 and has played a central role in brand planning work for the likes of Rory McIlroy, Leinster Rugby, the European Tour and many more. A graduate of the Adv. Dip in Visual Communications from Dublin Institute of Technology, Stephen has 22 years’ experience in advertising and design.
Niall_Dowling

N Niall Dowling

Group Strategic Director

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Niall_Dowling

Niall Dowling

Group Strategic Director

Niall has over 20 years of client-side and agency-side experience in advertising, marketing and strategic planning. As Strategic Director, he has led integrated marketing campaigns for Leinster Rugby, European Tour, FAI and Harlequins. Prior to joining Atomic, he held sales and marketing roles at IDA Ireland, Alltech Biotechnology and Baltimore Technologies.

Testimonials

What our clients say about us.

Shayne Bannon

General Manager / Mitchelton-Scott Pro Cycling
At Mitchelton-Scott we aim to work with global brand partners as we compete year round on the UCI World Tour. Atomic Sport help us relate to and influence major sponsoring brands and are an important commercial partner in achieving our long-term objectives.

Andrew McQuaid

Team Principal / Team Wiggins
Atomic Sport are a key partner in the strategic development of the Team Wiggins business. They insure we think long-term and constantly challenge us to innovate and grow the sponsorship side of the business.

Paul Dermody

Head of Commercial and Marketing / Leinster Rugby
Leinster Rugby have a small, busy marketing and commercial team. Over the last three years, Atomic Sport have helped us build our brand, plan our marketing and apply our resources effectively to grow ticket sales and season ticket sales.

Conor Ridge

Founder / Horizon Sports
The work we've done with Atomic Sport on building the brand identities of our professional sports clients has played a significant role in delivering highly successful global brand partnership programmes for our clients and their sponsors alike.

Culture

Proud of our work, privileged to do it, determined to enjoy the experiences it provides.

  • Morton Stadium Atomic instagram - culture

    atomicsportIrish hurdler Jessie Barr captured in mid flight by @alextelfer1 at our recent shoot for @NewBalance and @AthleticsIreland #athlete #running #fashion

  • Atomic instagram - culture

    tBig shout out to the #AtomicKittens who fundraised and ran the @vhiwmm for @paralympics_ireland#didusproud

  • Atomic instagram - culture

    Patrick up on stage at One-Zero talking all things sports business

  • atomicsportWhoop! We’re delighted with our @creative_icad

  • Atomic instagram - culture

    Delighted with some of the work we did for the launch of the Gaelic Players Association Strategic Plan Launch #GPA Check

  • Atomic instagram - culture

    atomicsportJust in from the inaugural Atomic run club tonight. A casual 10k from Atomic hq to Sandymount and back. Sure what else would you be doing of a Thursday? #running#fitness #dublin #wishiwasdrinkingpints

  • Unleash the good times

    Really delighted with these executions for @gogrehoundracing to announce their summer entertainment packages. #UnleashtheGoodTimes

  • Hockey Ireland

    Thanks to @hockey_ireland for the pre #Rio gift #obsessed

  • Atomic instagram - culture

    10 metres up at the @NatSportsCampus … as good a spot for a meeting as any!

  • Atomic instagram

    Good luck to our friends @OricaScott as the 2017 #LeTour sets off from #Dusseldorf today

  • League of Ireland

    Fairly raucous at the #leagueofireland tonight @WaterfordFCie #ucd

  • Quest complete. @QuestIreland

  • Atomic insights

    Strong metrics signal continuing growth in the Premiership as the league prepares to hit Terrestrial TV in 2017-18 Average occupancy up 4.47% to 79.57% Average Attendance up 10.10% to 12,875 Challenge for clubs to harness this goodwill and deliver marketing programmes that drive improved commercial returns The growth story is born out across almost every

  • Is Match Day Dying?

    The English Football League recently announced that they will provide live streaming of every non-televised game to overseas supporters from the 2017-18 season onwards. The digital platform, called iFollow, will cost £110 for full access.

  • Sports Marketing Agency - Atomic

    Priorities right @atomicdublinthis afternoon #coybig @fairelandofficial#euro16

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Get in touch

If you are responsible for growing a sponsorship business, talk to us today about how you can stand out in the sponsorship market.

Contact details

Atomic Sport UK:
20 Eastbourne Terrace
London, W2 6LG, UK.

Atomic Sport Ireland:
15a Bishop Street
Dublin 8, Ireland.

E: patrick@atomic-sport.com
T: +44 20 8144 8264 (UK)
T: +353 (0)1 407 0700 (Irl)

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